Starbucks listens - at last (by Jeff Jarvis)
Following Dell’s Ideastorm, Starbucks has no opened a forum — also powered by Salesforce.com — where customers can make suggestions then discuss and vote on them… Already, there are clear themes coming out in the Starbucks discussion. Many customers are suggesting — and many more are agreeing — that our frequent-sipper cards should have our regular orders embedded in them so we could swipe the card at the door, make the order, pay for it, and avoid that damned line (making that damned line shorter for everyone else). Others are also suggesting they want to do the same with their iPhones. This genius comes not from MBAs or executives but from customers. If you’ll just listen.
Sounds like a great idea.  I wish Microsoft would listen to its customers.

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